Caring about the environment has become very fashionable lately, hasn’t it? Well for people like Diane MacEachern, it has been her mission since the 1970’s when she graduated with an MS in Natural Resources and Environment from University of Michigan. Her family built an ecologically sustainable home twenty years ago, before it was all over the internet. She is finally seeing the benefit of decades of hard work and activism while the rest of us are just starting to wake up to the issues. Her website, Big Green Purse, teaches women to use their spending power for a better earth. The environmental, social, and economic changes that need to take place are going to happen when big business feels the impact of America’s women—who she says spend eighty-five cents of every dollar in the marketplace. Diane’s newest book, Big Green Purse – Use your Spending Power to create a Cleaner, Greener World was released in March 2008 and is available on Amazon.com or through her website.
